• To achieve a greater understanding among the general public of the scope of outdoor provision and the benefits of participation, with the aim of increasing demand.

• To promote the value of the outdoors as a venue for healthy exercise, fresh air, recreation and appreciation of the rural and natural environment.

• To contribute to achieving a balanced view of risks and benefits and to promote an adventurous approach to life.

Basically, it wants everyone in the UK to get outdoors and do something adventurous. Which means it’s a great opportunity to promote Scouting and the KidsOutdoors campaign!

Outdoor Activity Week – Institute for Outdoor Learning

The campaign aims to make doing things outdoors a more attractive alternative to TV and computer games. Something I think we can all appreciate.

They have 239 fans already, so why not be 240 and help spread the word.

KidsOutdoors on Facebook